Uzbekistan plans to promote its tourism brand in the world market with the help of the popular television programs TopGear and “Vokrug Sveta” (Around the World), the State Committee for Tourism Development said.
Using the information market it is possible to significantly increase the tourism potential of the country at a fast pace, which is especially important for achieving the goal of tourism advertising, the committee notes.
In this regard, in order to create the image of Uzbekistan, to promote it abroad and increase the recognition of the tourism brand, it is necessary to produce visual content about the country and broadcast it on such popular TV programs as TopGear, “Vokrug Sveta”, and The National Geographic TV channel.
This type of advertising will forever become part of the information field, which ultimately leads to high coverage of the audience viewing on different platforms, as well as on the Internet.
