Asialuxe Travel, major tour operator in Uzbekistan, announces the completion of a large-scale rebranding which was a part of a long-term strategy aimed at strengthening the Company's market position and offering clients with unique and even more inspiring travel experiences.
Major changes introduced
New corporate identity
New style reflects the Company's strive to discover new horizons and create unique routes for adventures.
New website and mobile app
The Company has created a high-tech platform enabling clients to find and book tours easily in a few seconds time.
New destinations and tours
Asialuxe Travel expanded the geographic coverage of its offerings, adding exclusive routes and unique tours.
New service standards
Service standards have been improved so that each client receives attention and care at maximally possible extent at all stages of their journey.
New slogan
Qachon, hozir bo'lmasa?! (“When, if not now?!”) slogan reflects the Company’s philosophy, inspiring people to live life to the fullest, enriching it with impressions and discoveries, without postponing great experiences for indefinite future.
“This is not just a brand restyling and brand repositioning. We have transformed the Company completely, having many internal processes reviewed. Within a year, we have been proactively working on developing the IT core of the Company: we launched a new, improved website and app, completely updated our CRM and ERP systems. Now Asialuxe Travel encompasses a space shuttle, equipped of proprietary developments and best IT solutions integrated. None of the companies of the tourism market in the country has similar IT capacities. This is a remarkable achievement for us revealing new horizons in providing tailored and innovative products and services to our clients”, Farruh Kayumov, Asialuxe Travel CEO, noted commenting on rebranding.
Description of a style
Fonts: Logo employs a reserved style sans-serif font for easy readability and modern visual style.
