On May 22, Tashkent hosted the international business event MAKON Marketing Forum 2021. Experts from Uzbekistan, Russia, Belarus, Ukraine and Georgia shared their personal experience and advice on developing their activities in a difficult period for the business.
“The main task of the forum is to create a professional platform so that once a year local and foreign speakers with real experience and knowledge share their cases and observations from the previous year with our most active marketers and entrepreneurs,” said Diyor Mirzaakhmedov, chairman of the National Marketing Center and organizer of the forum.
Speakers’ presentations at the forum were broadcast live on the MAKON Marketing YouTube channel.
At the end of the event, the Antimonopoly Committee and the National Marketing Center awarded the winners of the Brand of the year 2020 Award.
For the fourth year, the Brand of the Year prize is awarded to the most active companies and organizations in the Uzbek market. Winners are determined based on the votes of consumers and experts.
The Kun.uz site for the fourth time recognized as the winner in the nomination “Brand of the Year” among news websites by choice of consumers.
The Gazeta.uz website, meanwhile, became the winner in this nomination according to experts.
Brands were divided into 24 categories, and more than 200 thousand consumers voted for their favorite companies from April 16 to May 14 through a Telegram-bot. The survey, conducted in parallel among partners and experts of the National Marketing Center, involved more than 160 respondents.
2020 best brands in Uzbekistan
Energy drinks
Choice of consumers: FLASH
Choice of experts: ADRENALIN RUSH
Carbonated soft drinks
Choice of consumers: Coca Cola
Choice of experts: Coca Cola
Drinking mineral water
Choice of consumers: Hydrolife
Choice of experts: Montella
Washing powders
Choice of Consumer: Ariel
Choice of Experts: Persil
Confectionery products
Choice of Consumers: Nestle
Choice of experts: Mars
Sausage products
Choice of Consumer: Rozmetov
Choice of Experts: Promeat
Cafe
Choice of consumers: Safia Café & Bakery
Choice of experts: Chaykof
Restaurants and cafes
Choice of consumers: EVOS
Choice of experts: EVOS
Food suppliers
Choice of consumers: Express 24
Choice of experts: Express 24
Household appliances
Choice of consumers: Samsung
Choice of experts: Samsung
Stores selling household appliances in installments and on credit
Choice of consumers: Ishonch
Choice of experts: Texnomart
Cars
Choice of consumers: Chevrolet
Choice of experts: Hyundai
Insurance companies
Choice of consumers: Gross Insurance, O’zbekinvest
Choice of experts: Gross Insurance
Payment systems
Choice of consumers: Payme
Choice of experts: Apelsin
Foreign language training centers and courses
Choice of consumers: Everest Academy
Choice of experts: Cambridge Learning Center
Business Courses
Choice of consumers: Najot Ta'lim
Choice of experts: Alpha Education
Banking Services
Choice of consumers: Hamkorbank
Choice of experts: Kapitalbank
Higher education institutions
Choice of consumers: Yeoju Technical Institute, Kokand University
Choice of experts: Tashkent International Westminster University
Mobile operators
Choice of consumers: Beeline
Choice of experts: Humans
ISPs
Choice of consumers: Uzonline
Choice of experts: Sarkor Telecom
News websites
Choice of consumers: Kun.uz
Choice of experts: Gazeta.uz
Private health centers
Choice of consumers: Akfa Medline
Choice of experts: Akfa Medline
Developers
Choice of consumers: Murad Buildings
Choice of experts: Golden House
Food Retail
Choice of consumers: Korzinka.uz
Choice of experts: Korzinka.uz
Special nominations
For marketing support in Uzbekistan: Akfa Group
Best Social Activity Bank: Kapitalbank
Leader in implementing architectural concepts in the city: MJ Developers
Insurance market leader in 2020 in Uzbekistan: O’zbekinvest
For contribution to the development of marketing in Uzbekistan: Hasan Mamasaidov and Husan Mamasaidov (project MFaktor)
Personality of the year (according to Marketing.uz): Samir Akhmetjanov (specialist in strategic marketing)
Discovery of the Year: Havas Discounter Network
For the highest social responsibility during the pandemic: HAYAT Medical Centre
