Tashkent, Uzbekistan, 03 July 2021: To coincide with International Plastic Bag Free Day on 3 July, Carrefour, owned and operated by Majid Al Futtaim in Uzbekistan, announced the launch of its “Love Our Planet” campaign to encourage customers to lead a more sustainable lifestyle.
Throughout July, Carrefour Uzbekistan is leading multiple initiatives that encourage customers to reduce their use of single-use plastics, for each reusable bag purchase made from 3 to 31 July, customers will receive 1,000 MyClub points and earn points every single time they bring and use their reusable bag.
The second initiative as part of the “Love Our Planet” campaign is encouraging the community to hand over the bottle caps they have at home in a mall to be disposed of responsibly in partnership with the State Committee of Uzbekistan on Ecology and Environmental Protection. In each store, there is a dolphin sculpture which will steadily be filled with the donated bottle caps, creating a striking visual representation of the scale of the issue of plastic waste and the animals it threatens. At the end of the campaign, the Committee will dispose of the bottle caps and plastics in a responsible way, avoiding them entering the ocean and the wider environment.
Dolphin’s Photo
Gyu Taeg Kim, Country Manager of Carrefour Uzbekistan at Majid Al Futtaim Retail, said: “At Carrefour, we believe it is our responsibility to educate our customers about the importance of shopping and living sustainably for the betterment of our planet. With more and more customers adopting more sustainable practices into their everyday lives, our aim is to provide them with environmentally friendly alternatives to everyday items. As part of the Majid Al Futtaim ecosystem, we set the standard for being a sustainable, responsible, self-sufficient business. And as we expand, we are continuously exploring ways to conduct our operations in an environmentally and socially responsible manner in line with our sustainability and corporate citizenship strategy while helping to uplift our surrounding communities.”
As part of the sustainability strategy, Carrefour strives to set the standard for being a sustainable and responsible brand. As such, from the first days of opening Carrefour Uzbekistan eliminating plastic bags from its cash counters encouraged customers to make use of eco bags, paper and reusable bags. From January to June 2021, more than 230,000 reusable bags have been sold. Carrefour Uzbekistan also introduced a dedicated ‘’Green Checkout’’ counter, which encourages customers to shop with reusable bags.
