Cenomi Group: Opportunities for International Brands Are Expanding in Uzbekistan

Tashkent, December 17, 2025 — Cenomi Group, the official representative of ZARA and several other Inditex brands in Uzbekistan, has welcomed newly introduced government measures aimed at supporting direct importers, saying the changes open up broader opportunities for international retailers operating in the country.

The company, which represents ZARA, ZARA HOME, BERSHKA, MASSIMO DUTTI, PULL&BEAR, STRADIVARIUS, and OYSHO in Uzbekistan, announced plans to expand the assortment of ZARA HOME products following the adoption of new preferential import conditions.

On December 13, 2025, a presidential resolution was adopted expanding the list of product categories eligible for preferential import treatment. The move is part of broader efforts by the Uzbek government to liberalize trade and improve the investment climate.

Cenomi Group said it views the policy shift as a positive step that will further strengthen the presence of international brands in the Uzbek market. After the resolution was adopted, the company sent an official letter to President Shavkat Mirziyoyev, highlighting the importance of the new measures for market development and for aligning Uzbekistan’s trade practices with international standards.

Commenting on the changes, Zaradecht Hamid Hamou, Director of Cenomi Group in Uzbekistan, said the new import conditions would allow the company to significantly broaden its product offerings.

“These measures enable us to enhance our assortment and provide consumers in Uzbekistan with a level of choice and service comparable to that available in leading global capitals,” he said.

Cenomi Group added that it remains committed to its long-term development strategy in Uzbekistan, with a continued focus on service quality and the sustainable development of the country’s retail market.

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