Uzbekistan to stop treating business signage as commercial advertising

Under current regulation, signs displaying a company’s name, type of activity, or trademark are frequently categorized as commercial advertising. This classification requires entrepreneurs to obtain a special “passport” and pay associated fees. Such requirements have created an unnecessary administrative burden, negatively impacting the visibility of trade and service outlets, reducing customer flow, and affecting overall revenue.

To resolve these challenges, a proposal was introduced to stop classifying building-mounted information regarding a business entity’s name and activity as advertising. This change would effectively eliminate the requirement for entrepreneurs to register a passport for such signage.

Furthermore, the initiative suggests a more flexible approach to urban aesthetics. Design requirements for advertisements and other information signs will now be introduced gradually, ensuring that the feedback and suggestions of business owners are taken into account. Additionally, the process for legal entities to place their trademarks on company vehicles will be simplified.

According to the presidential press service, the head of state emphasized that reducing excessive barriers is essential for fostering a healthy entrepreneurial climate.