Uzbek-made products see strong domestic and export growth on Wildberries

Domestic sales growth

Between January 1 and December 15, domestic sales turnover rose by 22 percent, while the number of items sold increased by 15 percent compared with the same period in 2024, Spot reported with reference to the company.

The fastest-growing categories by sales dynamics included smartphones and gadgets, where purchases surged more than sixteenfold year on year. Strong growth was also recorded in jewelry (sevenfold), workwear and personal protective equipment (fourfold), automotive electronics (fourfold), and footwear (more than double).

By product group, Uzbek consumers most frequently purchased:

• Beauty products: creams (+19%), serums (+5%), cosmetic gift sets (+33%);
• Books and media: books (+68%), calendars (+53%), textbooks (+29%);
• Clothing: T-shirts (+37%), dresses (+68%), pajamas (+56%), trousers (+55%);
• Holiday goods: Christmas ornaments (+120%), garlands (+58%), gift bags (+59%);
• Food products: candies (+255%), gift sets (+428%), chocolate bars (+69%).

Export performance

Compared with 2024, the sales turnover of Uzbek entrepreneurs on Wildberries increased 2.31 times, while the number of items sold nearly doubled.

Russia remains the main export market. This year, the number of items sold there grew by 92 percent, while turnover increased by 125 percent. The strongest growth was seen in books and media (nearly fortyfold), home textiles (sixfold), and smart home and security products (threefold).

Significant growth was also recorded in Belarus, where unit sales doubled and turnover rose 2.37 times. Sales of books and media jumped more than 200-fold, while sportswear sales increased more than sixtyfold.

Armenia emerged as one of the most dynamic markets. Unit sales rose more than fivefold, and turnover nearly sixfold. Wildberries attributed this largely to a low base effect and the active entry of Uzbek sellers into the new market. In Armenia, beauty product sales surged almost 98-fold, home textiles increased more than tenfold, and smart home and security products grew ninefold.

In Kazakhstan, unit sales doubled and turnover nearly doubled. The strongest growth was recorded in books and media, where sales rose almost 29-fold, while food products increased nearly sixfold. In Kyrgyzstan, unit exports grew by 42 percent.

By export volume in units, beauty products led overall growth, with the number of items sold increasing more than threefold. Other high-growth categories included books and media (more than 41-fold), sportswear (114-fold), storage products (ninefold), household goods (sevenfold), finishing materials (nearly eightfold), home textiles (sixfold), household appliances (fivefold), and household chemicals (fivefold).

In 2024, the value of Uzbek-made products sold on Wildberries reached $605 million, up from $418 million in 2023. The marketplace plans to launch a major logistics center in Uzbekistan worth $142 million by the end of 2026.