According to an analysis by the Committee for Competition and Consumer Rights Protection, focusing on markets undersupplied with local products, the five largest companies account for 84% of imported shampoo, 90% of toothpaste, 86% of face powder (used for facial makeup), and 69% of deodorants. These findings are based on data from the Customs Committee and the National Statistics Committee for 2023.

The committee provided insights into market concentration levels for five product categories: deodorants for personal use, lip makeup products, hair shampoos, toothpastes, and face powders. The data was compiled using information from the Customs Committee and the National Statistics Committee for 2023.

Deodorants

According to the committee, three local companies in Uzbekistan are currently engaged in producing deodorants for personal use. In 2023, their production volume reached 103.8 tons, valued at 7 billion UZS. Based on the Herfindahl-Hirschman Index (HHI), the committee noted that the competitive environment for this product category remains underdeveloped. The largest local producer (unnamed) holds a 91% share of the market. Overall, the deodorant market’s saturation with local products stands at just 2.4%.

Ten exporting companies shipped 86.1 tons of deodorants, equivalent to $0.9 million, while 115 importing companies brought in 4,358 tons, valued at $27.1 million. The top five importers account for 69% of the import share. Imports primarily originate from Turkey (36%), the UAE (28%), Russia (14%), and Poland (7%), with the remaining 15% distributed among 21 other countries.

Lip makeup products

In Uzbekistan, only one local company produces lip makeup products. In 2023, its production volume was 18 tons, valued at 80 million UZS. The committee’s HHI analysis indicates that the competitive environment for this product category is also underdeveloped. The market’s saturation with local products stands at 31.4%.

Five exporting companies shipped 1.6 tons of lip makeup products, valued at $2,000, while 70 importing companies brought in 40.9 tons, worth $1.6 million. The top five importers account for 49% of the import share. Imports mainly come from China (47%), the UAE (9%), Russia, Turkey, and Poland (8% each), with the remaining 20% from 20 other countries.

Shampoo