In today’s market, the concept of a brand is indispensable. When consumers choose a product, they often consider not only its functionality but also its brand. For many, certain products immediately bring to mind market-leading brands — think iPhone for phones, Dyson for hairdryers, or Nike for sneakers.
Perceptions of a brand are shaped by quality, opinions, advertising, and customer service. A strong brand garners more attention, boosts customer loyalty, and provides a competitive edge. It also allows for premium pricing, as consumers are willing to pay more for trust and reliability.
Today, a brand is more than just a logo — it represents a clear, appealing strategy for a company and its products’ development in the coming years, one that resonates with consumers. Brand value, in turn, is the tangible profit a business gains from a loyal audience. People trust a brand, repeatedly choose it, recommend it to others — all of which directly impacts a company’s revenue.
Have you ever wondered how much a brand is worth? Investments in brand development — time, money, and expertise — must yield real results. It turns out that a business’s value can indeed be quantified, not just as a number but as the actual profit derived from a loyal customer base.
How can brand value be calculated?
In 2025, the organizers of the prestigious “Brand Awards International” — the Uzbekistan Marketing Association and the Committee for Competition Development and Consumer Rights Protection of the Republic of Uzbekistan — will, for the first time, offer brands the chance to determine their value.
The valuation will be conducted by experts with extensive experience from the “Big Four” firms, using the “Royalty Relief” method to estimate a brand’s indicative worth.
“This opportunity is being provided to Uzbekistani brands for the first time, making it deeply symbolic that ‘Octobank’ became the first brand in Uzbekistan to undergo this valuation,” said Diyor Mirzaakhmedov, Chairman of the Uzbekistan Marketing Association. “Based on 2024 results, the bank has achieved significant milestones, establishing itself as a dynamic, innovative player in the market, offering convenience and high-quality service in product integration for customers.”
The valuation results will allow Octobank to assess its marketing effectiveness, evaluate its current worth, and understand the extent to which its brand contributes to its overall value.
