Uzbek product sales on Wildberries up 37% in nine months

Over the first nine months of 2025, total sales of Uzbek-made products on the Wildberries platform increased by 37% compared to the same period in 2024, Spot reported with reference to the press service of LLC RVB (the joint company of Wildberries and Russ).

The main driver of growth was food products. In Russia, their sales grew 2.22 times in value terms and 2.55 times in volume. Belarus showed a similar trend, with growth of 2.25 and 2.45 times respectively. In Kyrgyzstan, demand for Uzbek food rose sharply – turnover increased 2.5 times, while sales volume tripled.

Among food categories, dried fruits stood out in particular: demand grew 2.89 times in value and 2.5 times in quantity. Sales of halva also more than doubled.

Sales of clothing in Russia increased by 39%, while home textiles rose by 49%. In Belarus, the growth rates were 40% and 63% respectively. Demand in Kyrgyzstan was even higher: purchases of Uzbek clothing rose by 46%, and home textiles by 60%.

Footwear also demonstrated significant growth: overall sales increased by 398%, while demand for sandals alone rose 15 times.

Wildberries noted that consumers in Russia, Belarus, Kazakhstan, Kyrgyzstan, and Armenia are showing growing interest in construction and interior goods from Uzbekistan. In particular, sales of finishing materials more than doubled.

Over the past two years, sales by Uzbek vendors on Wildberries have exceeded $1 billion ($418 million in 2023 and $673 million in 2024). Exports of Uzbek textiles to Kyrgyzstan, Belarus, and Kazakhstan doubled, while sales in Russia – the largest market – increased by 63%.