In 2024, tens of thousands of people in Uzbekistan were deceived by various projects promoting easy ways to make money. Some were financial pyramids disguised as initiatives to help the needy or promote environmental sustainability. These scammers managed to earn millions of dollars in Uzbekistan. Even community leaders, school and kindergarten directors played their part in promoting these fraudulent schemes. Such projects, which aimed to deceive people and swindle their money, are still active in 2025.
If we say that 2024 was the year of financial pyramids in Uzbekistan, it wouldn’t be an exaggeration: the year started with the “Parker” financial pyramid, which convinced people to invest in power bank rentals to earn big profits, and ended with the HNK media company, which promoted earning money by watching videos. In between, Uzbekistanis were deceived by various financial pyramids such as “Sun Eco,” which encouraged people to invest in solar panels, “Whats” and “Aif,” which promised money for watching videos, “Blue Culture” under the guise of environmental protection, and “Дари получай” (Give and Receive), a gift-sharing pyramid. Even TV channels, newspapers, local leaders, and heads of educational institutions actively promoted these schemes. As a result, thousands of Uzbekistanis invested in these projects and lost their money.
These types of financial pyramids and scams, which promise to do simple tasks in exchange for money, are still ongoing.
The Masdar mask
At the beginning of the year, a financial pyramid called “Sun Eco,” related to solar panels, appeared. The “Masdar” project is also related to solar panels.
Masdar, a UAE-based company known for building solar and wind power plants, is recognized globally. This is why scammers have exploited its name. Just like the scammers used the name of WhatsApp for their scams, they have now used the name of Masdar.


The Masdar financial pyramid follows the typical structure: you invest a certain amount, and you earn profits. Solar panels are presented as the source of income.
According to reports, if you invest 220,000 UZS, you will earn 9,240 UZS per day, which amounts to 1,663,000 UZS over 180 days. The more money you invest, the higher your daily earnings. There is also an option to earn bonuses by inviting others. These promises are nothing more than bait to deceive people.

















