Organized by GSMA, the global voice of the mobile industry, M360 Eurasia is part of a broader portfolio of high-level forums, alongside MWC events in Barcelona, Kigali, Las Vegas, and Shanghai.

“Our vision is to unlock the full potential of connectivity so that people, industry, and society thrive,” the GSMA said in a statement. “We convene everyone who’s anyone in the mobile space to bring about real business and societal impact.”

Cybersecurity and big data: A regional innovation drive

As the telecommunications industry continues to evolve, new players and areas for collaboration are emerging, particularly in the fields of cybersecurity and big data.

“We enable telecom operators to truly leverage big data,” said Artem Rychko, Chief Data and AI Officer at 7 Generation, a Kazakhstan-based cybersecurity company. “From lawful interception to anti-fraud systems and advertising, we extract data from calls, SMS, internet usage, and geolocation to power insights and monetization.”

Rychko emphasized that telecom is a "goldmine" of behavioral and location data. Using machine learning, his company segments and labels users to enable targeted advertising and fraud prevention. Already working with major operators in Kazakhstan, 7 Generation is now expanding into Africa, the Middle East, and soon – Uzbekistan.

He also noted a broader industry trend: the rise of high-load, AI-powered analytics and the growing prioritization of cybersecurity in national digital strategies.

AI-powered network automation: Global expertise eyes Uzbekistan

The transformative potential of AI was also stressed by Basar Akpinar, CEO and Co-founder of P.I. Works, a global leader in mobile network automation headquartered in Istanbul. Operating in over 50 countries and serving 1.7 billion mobile subscribers, the company applies AI to automate and optimize mobile networks – from the U.S. to Singapore.

“In every sector, higher service means higher value. But in telecom, it's stagnant. With 5G and AI, we can change that. We've already launched such models in Singapore,” Akpinar said.

The EU’s digital strategy for Central Asia

Beyond private-sector innovation, international cooperation was another key theme. Paulius Vaina, an expert from