Last year, the second International National Pop Music Festival “Echoes of the World” was held in Khanabad from July 29–31, featuring Jah Khalib, Jony, Inna, and renowned Uzbek artists. That edition reportedly cost around UZS 8 billion.
This year, the third edition of the festival will again take place in Khanabad. The regional administration plans to invite more internationally recognized performers. According to a document signed by acting mayor of Khanabad, E. Kholmirzaev, the festival will be held on August 15–17 and include performances by Mustafa Sandal, Arash, In-Grid, Alisha Chinai, Arabesque, and other local artists.
Daryo.uz examined the artists’ appearance fees and other related expenditures.
The outlet reported that initial estimates place the total festival budget at UZS 6 billion. However, given that last year’s edition cost UZS 8 billion, the final figure will only be clear after the event concludes.
How much are the artists being paid?
According to the investigation, the highest-paid performer is Iranian singer Arash, whose appearance will cost UZS 2.095 billion (approximately $164,000 at current rates). Turkish singer Mustafa Sandal is set to receive slightly less – UZS 2.049 billion ($160,000). In-Grid and Alisha Chinai will be paid a combined UZS 837 million ($65,000).
In total, more than UZS 4.981 billion (over $390,000) will be spent on the five international performers.
Experts say the quoted fees are considerably inflated. For instance, Arash and Mustafa Sandal could be brought to Uzbekistan for no more than $200,000 combined under standard arrangements, and the two other singers could be hired for about $20,000. The outlet suggests the fees may have been artificially doubled.
It was revealed that the contract for Arash’s performance was signed with “Qatagon Ideal Market” LLC, registered in Toraqorgon district, Namangan region. The founder and director of the company is Akbarali Azizov.
The arrangement to bring Mustafa Sandal was made with “Bregin Milk Soft” LLC, based in Pop district, Namangan region. The company was established on March 12, 2025, and re-registered in June.
The artists from Italy and India will be brought by “Magnat Construction Planet” LLC for UZS 837 million. This firm, founded on September 11, 2023, in Chust district of Namangan, also lists Akbarali Azizov as its founder.
